How to get your podcast out there and listened to
Now that you have decided to have your own podcast for your brand or business, you need to get it out there. Let's assume that you’ve recorded your first episode, but you’ve not got a scooby on what do with it! First it needs to be uploaded somewhere and then you’ll need to promote it because it’s no use if no one listens to it. Easier said than done? Don’t worry, the fivesquid team are to the rescue, again, discussing the steps that you need to take to get your podcast out there and listened to.
Uploading your podcast to a podcasting host
When you’ve finished editing your podcast, you’ll need to find a home for it. Finding the right podcast host is important in getting your podcast out there. After which you can now begin to figure out how to distribute or promote your podcast using tools and apps like RSS feed. Here some options that you should consider when hosting your podcast:
SoundCloud: SoundCloud is a popular platform for most podcasters and emerging artists. The platform offers free hosting as well as paid hosting for when you decide to take it all to another level. Soundcloud will enable you to publish your podcast to its platform directly, which makes it really easy for you to share your podcast to your social networks, blogs, and other websites.
Podbean: Podbean offers several levels of hosting to its users, including free hosting. The hosting service has apps for listing in both iOS and Android devices. You'll also get access to analytic tools and other features. You will have to pay to be able to use some of their best features.
Podomatic: Podomatic.atic is very user-friendly and offers free hosting. The hosting service provides beginner podcasters with large storage space and enough bandwidth. You can upgrade to a pro version when you think your podcast is doing well and you need more bandwidth.
Libsyn: Libsyn has been around for some time and is considered to be one of the best options for podcast beginners. They don’t offer free hosting, but their lowest hosting plan is about £4 a month, with access to unlimited bandwidth. It’s a good value hosting that’s worth paying for.
Get your podcast on podcast directories
After uploading your podcast on a hosting service, your next line of action will be to get it on a podcast directory. This is how you get your podcast to the world. Think of a podcast directory as an address book that has information about where to find people, which you need to get listeners to your podcast. You want to list your podcast on directories such as Apple Podcast, Spotify, and Google Podcasts.
You really should consider listing your podcast on Apple Podcast as it is very popular. There is a misconception that podcasts are hosted on Apple Podcast (formerly iTunes), but the platform does not host your files, it is only a podcast directory.
Marketing / Promoting Your Podcast
This could be the singular factor that determines whether your podcast will be successful or not. It’s the only way you’re going to grow your audience and build a brand for your podcast. There are several ways to promote your podcast:
- You can create a website for your podcast and then SEO-optimize it so that it ranks higher on searches
- Leverage social media to generate traffic to your podcast. If you already have a higher following on your social networks, then you have a good place to start. But if you don’t, you might want to work on growing your followers (real followers not bots)
- You can pay for advertising on Facebook, Instagram, Google AdWords, and the likes to get your podcast out in the world. This will help you to drive traffic to your podcast
- Make sure you have great content
- A great artwork and podcast description
- Get your social networks to subscribe
- You can pay for a mention on other podcasts
- Link your podcast to your social networks.
There you have it - how to find a home for your podcast and more importantly how to get it noticed. You guessed it, if you need any help with your podcast project just look up fivesquid's freelance audio specialists, SEO gurus, creative artwork extraordinaires … you get the gist. If you need a helping hand, the fivesquid team has your back.