How to get freelancers to run your business for you

HR experts predict that by 2020, one in five UK workers will be a freelancer or temporary contract worker. For some, this may involve travelling the world while earning money through remote work; for others, starting an online business could provide a great side hustle project that can help produce working capital for career aspirations.  

In either of these scenarios, you can make the most of the freelancing boom to meet your business ambitions.  Here’s how you can get freelancers to help build your company.

Why you need to hire freelancers

Reason #1: There are only 24 hours in a day

If you’re a new business owner, it is likely you’ll be lacking the know-how in crucial areas of running a company.  Your great idea and your well-thought-out business plan are both great starting points, but it takes a bit more than that to get a business up and running,

From website design, to processing orders, you can hire virtual assistants and freelancers for less than the cost of hiring a full-time member of staff.

Where to find talent for hire

As with any high-quality product, you get what you pay for. If you’re  looking for cheaper, data entry freelancers, a low-cost services site can help you out with the tasks you need. However, talented individuals can be sourced at a higher price bracket.

For example, as a new ecommerce startup, you may need help with:

  • Audience research on the web and social media networks
  • Graphic design for brand identity
  • Preparing onsite copy and regular blog posts
  • Processing customer orders and customer service duties
  • Accountancy and bookkeeping
  • Social media management for paid campaigns and regular posting
  • Photographers and videographers for commercials
  • Voiceover artists and models

Rank the tasks in order of importance. The lower the job is on your priorities list, the smaller your budget should be for their services. You should also bear in mind the primary language of your freelancer, and their location. If it is a high-priority task, you may prefer to seek out UK-based freelancers.

For things like research tasks, you may be happier with outsourcing abroad, in which case you can wait to handle feedback and amendments via email.

Talent pools of freelancers can also be sourced from union sites such as the Professional Copywriters Network. Similarly, you can also check out freelancer training academies. These organisations can guarantee their graduates will meet your specific needs.

fivesquid has a hugely diverse range of talented professionals. The secure system allows businesses to buy and sell their services across the world; all without compromising on quality, regardless of your budget.

Vetting Freelance Talent

Finding great talent is a two-way street. You need to be clear on your goals and expectations. Create a short interview you can conduct over the phone to help you test the waters before taking someone on.

You want to get an idea of their availability and workload. Make sure they can show you to their portfolio website or LinkedIn profile. You'll want to make sure they have endorsements and testimonials from previous clients.

Many service sites will also include star ratings and reviews for each profile. Check these out.

On-boarding remote teams

Setting up channels to communicate freely with your freelancers will allow you to exchange communications at any time of the day. Look at using project management systems like Trello or Basecamp to keep your team updated 24/7.

You may also need to look at updating your tools and automating certain areas. This will help your remote team run a well-oiled, error-free production line.

For instance, there are many options for apps that can help you with accountancy and book-keeping. You can install these add-ons from the day you create an online store. Automate small tasks so you can lessen the workload for your remote employees. In some instances, automation may work out as the cheaper option for small at-home business owners.

Set up regular Skype or telephone meetings throughout your project contract. Send them your mission statement and goals, and provide detailed feedback.

Maximising talent

Establishing your business with the help of freelancers offers another key benefit: you can collaborate on projects and bounce ideas around. Use your freelancer talent to grow your business faster and better than if you were on your own.

Set up a message board for creative input and ask for advice on additional service providers they could recommend or put you in touch with.


Thanks to the gig economy, it has never been easier to find the perfect remote employees for your needs. Find ways to maximise your freelancer budget by being detailed with your briefs and expectations.



Victoria Greene is a branding expert and freelance writer. She blogs at Victoriaecommerce. Here, she shares her skills and expertise with freelancers and entrepreneurs looking to collaborate together on business projects.