Get it right first time - how to brief a new website?

When you have an idea for a website or a business, it’s likely that you’ll feel excited. You want to make your site active and start reaching out to people, but it so important to know what you want from the process before you start. It’s also important to ensure that everyone’s “on the same page” when it comes to your website, so it’s crucial that you think and plan first, then act.

If your designer believes you want a contemporary style and your content writer thinks you want a traditional approach, your website will send out mixed signals and this is confusing for your audience. Before you know it, you may be harming your website and losing potential customers or guests.

Know yourself and know who you want to reach

So, while it’s crucial that you’re energised about developing your site, take the time to plan what you need, what you want to say and make sure you know who you want to reach. As important as it’s for you to speak for yourself and voice your own thoughts and opinion, you need to make sure that you are reaching out to an audience who are receptive to what you have to say.

Points you need to consider when briefing a website

The following checklist will help you plan your site, allowing you to achieve success:

  • How will your site be hosted, supported and maintained?
  • You need an ‘About Us’ page, so think about you or your business and what you want to share with your audience
  • Who is your audience? What content do they want to see and how can you best provide this content?
  • What are your goals for the site? Use the SMART layout and give yourself actionable and reachable goals, and make sure you measure your progress
  • Are there rival or competitor sites you like? Can you use anything similar that’s already successful in your field?
  • Decide on a theme and style for your site, which should fit with your company brand and image – are you going to use static or non-static pages or even a mixture of both?
  • Are there technical aspects required for your site? Do you need people to be able to log in? Are you going to accept payments online?
  • How will you inform people about your site? Will you use SEO, advertising, social media?
  • What content do you need to have on site and who will deliver this content?  Remember that content is more than the written word, it can be images, video, audio content, podcasts, infographics and so much more

Once you can answer these questions or address these issues, you can feel confident about developing a brilliant website that meets your needs and satisfies your audience. You also cannot overlook the importance of time and money in developing your site, so create deadlines and have a set budget.

There’s a lot of work involved with developing a website, but a lot of help is available. At fivesquid, you’ll find a helpful community and no matter what area(s) you need help with, you can find affordable and effective support.

You’ll have core strengths and skills in your business. It makes sense to focus on these attributes while you seek help in other areas. If you need help in any aspect of website building, fivesquid has you covered, so get involved and speak with the professionals who are just like you.