Please watch the youtube link. A cinemagraph is a photo that has subtle moving parts. The example is of a photograph of blossoms, but only one area sways in the wind through the editing process. the addition of some light spots and a cinemagraph is born. produced in animated .gif form, i will also provide .mp4
The process starts with a tiny short video clip (or can start from a still photo, but process is more complicated, costs another job) and that is turned into a still but through photoshop and after effects, tiny areas or specific areas are allowed to move.
.gifs are forever looping, .mp4 is not, unless your player is set to do so.
A FANTASTIC WAY TO DRAW ATTENTION TO YOUR MESSAGE - YOUR AUDIENCE WILL BE MESMERIZED.
Please make sure to send me a message if you have any questions or would like suggestions as to different types of cinemagraph possibilities.
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Have a great day.