Mission statement answers the question “Why does your company exist?” A vision statement answers the question “What will your company future look like as you fulfill your mission? Your mission is about today, vision is about the future, what your company will become.
Your company mission can and should be written in a short, concise statement. It should be able to be printed on a T-shirt and still be readable. Your vision needs to be more than a statement. It should be a description. This description may be a paragraph or a whole page. It should paint a picture of the future that will come to be as you carry out your mission.
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