Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing campaign. This form of SEM is often referred to as Pay-Per-Click advertising.
Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.”
It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to know what they are and how you can implement them for your business.
Search engine optimization (SEO), search engine marketing (SEM) and social media optimization (SMO) aren’t concepts you have to be scared of. They aren’t something only the wealthy, well-established companies do, leaving small and medium businesses out of the loop.
Online marketing is all about awareness and visibility. Your customers will find you in one of three ways:
Note: Intense to increase profile ratings and reviews.