What is an anchor text?
Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand.
why your keywords in anchor text are important?
Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're about to go to. If 100 sites connect to a site with the anchor text "New York Taxi" or similar words, the search engine can be fairly confident that the site is about a cab service in NYC.
I will build a quality backlink with your targeted keywords as anchor text!
Backlinks Qualities according to MOZ
SEOmoz Page Rank 25 +
Domain Age 5+ Years
SEOmoz Domain Authority 25 +